Funded by the Foundation, this student social media project at the University of Iowa is helping a new generation promote and protect the enduring legacy of the people’s artist, Grant Wood.
The project seeks to preserve Grant Wood’s story in all its complexity, the artist, teacher, craftsman, and visionary, while reintroducing his life and work to new generations. The project is run by Jeff Grisamore at the University of Iowa School of Journalism and Mass Communication where he is a Professor of Practice and Strategic Communications Track Coordinator. The students developed a marketing plan designed to preserve and expand Grant Wood’s impact.
Social Media
The project’s marketing plan is designed to preserve and expand Grant Wood’s impact by:
Blending creativity with strategy.
Engaging social media trends and immersive videos
A dynamic podcast series.
New Audiences
The plan humanizes Grant Wood and shares the story of a visionary artist who resonates with today’s audiences.
By celebrating his roots, the project honors Wood’s past and sparks inspiration for future artists, ensuring that his spirit of innovation continues to shape culture for generations to come.